There's degrees to being a shitty human being.
Using your platform and millions of followers to publicly shit some random person who pissed you off is a degree of it.
Being a colossal hypocrite with your 'free speech' platform, or lying to your customers is something else.
Full mask-off throwing millions of dollars towards electing a convicted conman who is unabashedly corrupt, vindictive, nepotistic, already has a failed coup under his belt, and is running on a platform of punishing anyone who isn't a sycophant is... Also something else.
I'm a bit more cynical and see his turn as a business move. He has considerate market captured, so he went full wackjob to capture that market.
Apparently, this doesn't reflect reality and he actually went crazy because one of his kids is trans. I have no idea because I don't know him.
E.g. you got one around 3 years after the "pedo guy" incident[1].
I suppose to whatever extent you factor in the personalities of the executives whose companies you make car purchases from, that didn't rate as much of a factor?
One is left wondering what it was that did.
1. https://en.wikipedia.org/wiki/Tham_Luang_cave_rescue#Elon_Mu...