There is a market for AI. And it is exactly these articles and maybe pictures attached to them. Soon could be some videos as well. But how far beyond that. Is very good question.

AI trained on a web that's primarily about selling things

I wish they used AI. It'd feel less artificial than the scripts investors give them to keep the boom booming.

It's a gold rush and they are inspectors. They have an incentive to keep the rush flowing.