And the money is actually from the Insurance industry, whose goal is to drive down utilization while driving up fee-for-service. This way, they make a little money on non-insured procedures but make a shit load of money by keeping more of the insurance premium. It's messed up... (I work in the dental industry, and see practices getting bought by DSO's, PEs and VCs only to go from $1M / chair / year to 50k / chair / year. all the time).