Apple wasn't playing the game, and got attacked by smartphone incumbents and their proxies. Apple countered, and is indeed pressing the counterattack.

As an aside, Samsung's slavish cargo cult aping of Apple designs is unnecessary. They could come up with non look alike packaging or connectors, for example, but they are deliberately imitating down to the last detail, even in their TV commercials. This across the board play signals an intent, and may be influencing judges as much as the arguments. Could be why the coin flip court cases seem more often than not to land Apple's way.