Shaping entire industries might be a little hyperbole, but I'll happily concede they have shaped entire product markets (e.g. mp3 players isn't really an industry; consumer electronics is an industry which they helped to shape).

So we agree they shape markets, but that doesn't mean that the innovate. They are two different things.

What's your source for your definition of innovate? I was intrigued by it, but a quick google search only turned up someone's blog for their homemade artisan bags: (http://www.jaxonbags.com/jaxon-bags/innovate-invt-make-chang...). If this is your source, then that's good for a chuckle. :)

P.S. I don't mean to be a jerk in my response. Just engaging in friendly banter.