AWS just really didn't want to, very different market segment. They were doing a pure enterprise play, looking to capture most of the enterprise. We were doing a b2c play that we presumed over time would suck us up into the SMB. My theory was we had like 1% risk from them. From what I could tell Jeff and Jassy had zero interest in our segment. I left just before the IPO but when we started it, the margin was about 60%, after we figured out how many VMs we could comfortable fit on the box, Ben U just did napkin math and said "50% seems like a fine enough margin to start"