You ask a great question, and I wonder how the push for more privacy will pan out (pardon the gold mining analogy). I am almost done with the very good new book The Tech Coup by Marietje Schaake, and I have also read Privacy is Power and Surveilance Capitalism. I think more of the public is waking up to the benefits of privacy.

All that said, I am an enthusiastic paying customer of YouTube Prime and Music, Colab (I love Colab), and sometimes GCP. For many years I have happily have told Google my music and YouTube preferences for content. I like to ask myself what I am getting for giving up privacy in a hopefully targeted and controlled way.