Imagine I own a factory, and I've just spent $50k on a widget-making machine. The machine has a useful life of 25,000 widgets.
In addition to the cost of the machine, each widget needs $0.20 of raw materials and operator time. So $5k over the life of the machine - if I choose to run the machine.
But it turns out the widget-making machine was a bad investment. The market price of widgets is now only $2.
If I throw the machine in the trash on day 1 without having produced a single widget, I've spent $50k and earned $0 so I've lost $50k.
If I buy $5k of raw materials and produce 25k widgets which sell for $50k, I've spent $55k and earned $50k so I've lost $5k. It's still a loss, sure, but a much smaller one.
Rackspace. Networking. Physical safety. Physical security. Sales staff. Support staff. Legal. Finance. HR. Support staff for those folks.
That’s just off the top of my head. Sitting down for a couple days at the very least, like a business should, would likely reveal significant depths that $2 won’t cover.
The market doesn't care how much you're losing, it will set a price and it's up to you to take it, or leave it.