By the way, if you truly care about NP-optimization, e.g. MaxSAT algorithms, there's a lot of good work being done, just check out [1]. It's fun, and useful. You could make >$1B just by slightly improving global logistics via such algorithms. Yes, scalability can be an issue, but it only takes some work to cut the problems into chunks, and do local optimization at each level, rather than total global optimization. Yes, it won't be a global optimum, but likely significantly better than what's out there right now. They already use these algorithms for e.g. train and bus schedule optimization.

[1] https://maxsat-evaluations.github.io/