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Re:US weighs Google break-up in landmark antitrust case by internet101010 on Wednesday October 09, 2024 @05:13PM (#41792697)
I have always thought the reason they became alphabet was because of the expectation that they would eventually get broken up and wanted a company for each letter.
Re:US weighs Google break-up in landmark antitrust case by johannes1234321 on Wednesday October 09, 2024 @07:17PM (#41793850)
Wasn't that for the founders being able to focus on the moonshots and pay there while making Pichain CEO of Google, so they don't have to deal with that day to day? (Which then was ridiculed relatively short after when they made Pichai CEO of all Alphabet ... or was that just him passing the probation period?
Re:US weighs Google break-up in landmark antitrust case by utopcell on Wednesday October 09, 2024 @07:34PM (#41793957)
Off-Topic:

I always thought they missed out on a great opportunity to name the umbrella company AlephBet instead of AlphaBet ([1]), perhaps with a tag-line that reads: "stop thinking in constants" (to contrast Googol being equal to 10^100).

[1] https://en.wikipedia.org/wiki/Aleph_number

Re:US weighs Google break-up in landmark antitrust case by jacinabox on Thursday October 10, 2024 @12:48AM (#41795612)
frigging ...what?
Re:US weighs Google break-up in landmark antitrust case by utopcell on Thursday October 10, 2024 @09:58PM (#41805367)
You know.. with Aleph0 representing the first degree of infinity and Googol being ..just a constant.
Re:US weighs Google break-up in landmark antitrust case by BurningFrog on Wednesday October 09, 2024 @06:10PM (#41793278)
They were also betting on Alpha!
Re:US weighs Google break-up in landmark antitrust case by inopinatus on Wednesday October 09, 2024 @06:21PM (#41793368)
come back 2003, all is forgiven
Re:US weighs Google break-up in landmark antitrust case by mucle6 on Wednesday October 09, 2024 @06:04PM (#41793194)
I think they already had a company for each letter when they became alphabet