They definitely use their own products internally, perhaps to a fault: While chatting with OpenAI recruiters, I received calendar events with nonsensical DALLE-generated calendar images, and "interview prep" guides that were clearly written by an older GPT model.

And I wonder how much they use them externally to influence the online conversations about their own products/company.

They have roles on their “Leverage Engineering” team which appears to be exactly this

https://openai.com/careers/full-stack-software-engineer-leve...