Make Something People Love: Lessons From a Startup Guy

Re:Make Something People Love: Lessons From a Startup Guy by AlwaysBeClosing on Wednesday June 27, 2012 @03:12PM (#4168668)

$82,000 was the acquisition price or the seed funding? If not, how much was Reddit bought for by Conde Nast, if you don't mind me asking?

Has Reddit been truely profitable? It gets massive traffic... but does not look like it is monetized very well. And it must get some of the worst demographics for mass consumer advertisers to sell to.

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Re:Make Something People Love: Lessons From a Startup Guy by raldi on Wednesday June 27, 2012 @03:44PM (#4168865)

I thought 18-to-34-year-old males were advertisers' favorite demographic.

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Re:Make Something People Love: Lessons From a Startup Guy by bira on Wednesday June 27, 2012 @04:03PM (#4168961)

FYI from the PBS video watchable on Alexis's new book sales page:

"According to Google Double click ad Planner'a estimate THE MEDIAN U.S. REDDIT USER IS MALE (72%), 25-34 YEARS OF AGE, HAS SOME COLLEGE EDUCATION, AND IS IN THE LOWEST INCOME BRACKET OF US$0-$24,999"

So...

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Re:Make Something People Love: Lessons From a Startup Guy by AznHisoka on Wednesday June 27, 2012 @07:07PM (#4169663)

I doubt that's the case. Females in their 20's to 40's are because they usually make the bulk of the purchasing decisions.

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Re:Make Something People Love: Lessons From a Startup Guy by kn0thing on Wednesday June 27, 2012 @04:59PM (#4169235)

reddit raised $82,000 -- that's investment. You can google around for the sale price, the Internet has the range pretty much figured out, but reddit is indeed profitable today (and not at the expense of users!) thanks primarily to self-serve ad platform.

Savvy advertisers have done a great job using the tool, which admittedly needs work, but it's making us money. http://www.reddit.com/ad_inq/

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