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Ask HN: Simple stock investment web-sites?

I'm looking to get in on one of the IPOs coming this week (Service-Now), but I've never actually done any stock purchasing before outside of 401ks, etc. Can anyone recommend a website that's somewhat user friendly for this? I know there's stuff like e-Trade/Scottrade/etc, but I figure HN will know about any good alternatives if they exist.
( 1 comment | 5 points | on HN )
Re:Ask HN: Simple stock investment web-sites? by cwisecarver on Sunday July 01, 2012 @09:48AM (#4184708)
Fool.com has a bunch of tutorials (http://www.fool.com/how-to-invest/thirteen-steps/index.aspx) and some premium newsletters that can help you through this process. From what I can tell, there aren't a lot of simple alternatives to the big brokers. We do have a comparison table (http://www.fool.com/how-to-invest/broker/index.aspx) that covers the pricing and features of a lot of them.

Disclosure: I work there as a developer.