The way the cable molds and wraps around your ears means they don’t get out easily if you accidentally pull it.

The cable itself (the weakest link) is replaceable with many third-party options, including a version with a Bluetooth receiver. It avoids the need to draw the cable directly to your device and the risk of accidentally pulling on it. Resting the receiver on your shirt rather than the skin of the back of your neck directly drastically reduces impact from any potential explosion. Since the Bluetooth-enabled cable connects both in-ears, they never get lost like a pod would.

If you like noise isolation, their black EABKF sleeve passively isolate measurably (and in my personal experience) on par with active isolation from top-of-the-line Bluetooth buds and cans (you should make sure you clean and swap the sleeves regularly to avoid ear infection, but in-ear buds like AirPods Pro generally require the same).

(Connoisseurs will note that the thing to watch out for in case of cheaper IEMs is cable rattle. Rattle is a deal-breaker for me as I wear them outside. Shures don’t suffer from it, though it would be unfair to omit that compared to buds with active noise isolation there is indeed a floor of consistent background hum in the lows if you are moving around actively.)

Finally, they are capable of much higher quality audio (obviously) and cost less than $100. (If you pay the equivalent of AirPods Pro, you can get a version with two drivers in each, promising in theory even better sound, and a chunk of leftover change.)