Hold them accountable for what exactly?! Uber provides a service - how much it costs depends on many factors like where you live, time of the day and many other factors. You open the app to see what their services cost and you can then choose to use their services or not.
There is no price transparency in many businesses. Try buying airline tickets online - first try at your own home. Then take your laptop and go to a zipcode where one of your friends lives that is much better off than you financially and try the same thing. Next, do the same but go to a different friend's house, one that perhaps lives in a zipcode that is a lot less affluent and see what happens there. Then repeat this same test but use MacBook Pro vs some shitty HP running Windows 7 and see what the difference is. Next, get NordVPN and get your self parked elsewhere and see what happens with the pricing... It is quite silly to even discuss "price transparency" in 2024 mates :)
People hate airline pricing as well, so I'm not sure that makes the point you think it does. I don't see why "lots of business do something people don't like" somehow means people should stop disliking it.
> It is quite silly to even discuss "price transparency" in 2024 mates :)
If you think it's silly to spend time discussing it, you're not under any obligation to. There's nothing wrong with people who do think it's an issue discussing it either though, and I don't think anyone concerned by it is going to be particularly dissuaded by just asserting that they shouldn't be.