Re:It's probably time to rethink "Building in public"
by pembrook on Sunday September 22, 2024 @03:55PM
(#41619538)
Definitely agree that startups have to find a foothold somewhere, and basically land and expand from there.
If we take B2B products for example, it's super common to niche down into a specific industry and then expand out to adjacent ones, and so on.
But the build-in-public industry/niche is unique in that those customers aren't "real" businesses with "real" problems. Most of the followers are wantreprenuers with imagined problems.
So the risk is, instead of building a solid foundation to expand from, you might just be building the wrong thing altogether and doing it on quicksand (those pyramid scheme dynamics I was talking about).
If we take B2B products for example, it's super common to niche down into a specific industry and then expand out to adjacent ones, and so on.
But the build-in-public industry/niche is unique in that those customers aren't "real" businesses with "real" problems. Most of the followers are wantreprenuers with imagined problems.
So the risk is, instead of building a solid foundation to expand from, you might just be building the wrong thing altogether and doing it on quicksand (those pyramid scheme dynamics I was talking about).