It's probably time to rethink "Building in public"

Re:It's probably time to rethink "Building in public" by CM30 on Sunday September 22, 2024 @03:41PM (#41619424)

This is an issue with a lot of online creator communities and people using them for marketing too. Way too many would be authors, artists, game developers, YouTubers, musicians, etc end up marketing their work in communities for their choice of art/project rather than in places their actual audience visits.

Unfortunately as you point out, while that can work to a limited degree, it will usually cap off pretty quickly. Gotta market to customers, not other creators.

[ Parent | on HN ]

Re:It's probably time to rethink "Building in public" by wheatgreaser on Monday September 23, 2024 @12:28PM (#41627832)

is there like a right way to do it?

[ Parent | on HN ]

Re:It's probably time to rethink "Building in public" by CM30 on Tuesday September 24, 2024 @04:34AM (#41634436)

Market in places your customers frequent in addition to developer/creator related communities. Have a social media presence, post in relevant subreddits/Discord servers/forums, target your actual audience with paid ads if you go that route, try to get coverage from sites and creators that target your customers, present at events that your customers visit etc.

You really want to be known as an 'authority' in your area of choice and have your product in front of as many people in its target audience as possible, so people trust you know what you're doing and take you seriously.

[ Parent | on HN ]