While there’s definitely optimization for search, it doesn’t appear to be purely about that. A lot of the content, particularly on Forbes Advisor and Forbes Health, seems user-driven and genuinely helpful. If you spend some time exploring those areas, you’ll notice well-researched, in-depth guides aimed at offering practical advice.

Just some quick research and Google searching:

https://www.forbes.com/advisor/banking/savings/financial-eme....

https://www.forbes.com/health/nutrition/diet/healthy-life-ex....

https://www.forbes.com/advisor/banking/digital-wallets-payme...