It's especially rich coming from Facebook who was all for regulating everyone else in social media after they had already captured the market.

Everyone tries this. Apple tried it with lawsuits and patents, Facebook did it under the guise of privacy, OpenAI will do it under the guise of public safety.

There's almost no case where a private company is going to be able to successfully argue "they shouldn't be allowed but we should" I wonder why so many companies these days try. Just hire better people and win outright.