And this is war, you are applying impossible peacetime standards. To put things in perspective, a rocket attack from Hezbollah killed a dozen Israeli kids/teens on a football field in July, with zero Israeli military targets impacted.

And it's not a full-fledged war, yet, as illustrated by the fact that the targets were still in their civilian settings. Generally, this may backfire quite a bit, as in a massuve influx in recruiting. (If the same happened to the US and reservists were blown up by some obscure vector amongst their families and while shopping, what would you expect? Awe and accepting defeat?)

(While areal bombing, sanctions, assassinations, surprise attacks, and the like, have never worked, and, to the contrary, have always proven to further cohesion, this time, it will be totally demoralizing, for sure! /s)