I read about a company in the 1990s that did that. They went one step further - picking culturally appropriate colors, shapes, numbers, and then permuting the brand names to favorable variations for a country. My (probably wrong) 25 year old recollection was when they introduced subway in China they basically found a way to pronounce it that translated to "this place is delicious". I bet it was in Wired. If not that, probably New York Magazine.