Re:Marketing in Undiffrentiated Industries – Software Outsou...
by GianFabien on Monday September 16, 2024 @04:42AM
(#41554030)
Don't stay undifferentiated. Find a strong basis upon which to differentiate your offering.
From your description you are outsourcing resources that you outsourced. But there are lots of Indian, Eastern European, etc firms canvassing for business in the same areas. You need to do SWOT analysis on your competitors and find a gap that is not being serviced.
From your description you are outsourcing resources that you outsourced. But there are lots of Indian, Eastern European, etc firms canvassing for business in the same areas. You need to do SWOT analysis on your competitors and find a gap that is not being serviced.