The other major problem with app search that I didn't mention in the article is the auto-complete. For some unknown reason rather than having an auto-complete based on what the user is typing, they have an auto-complete that puts up full app names. In my little niche, if you start typing "debt..." you are probably thinking "debt free" or "debt snowball". Instead you are greeted with "Debt free - pay off your debts with debt snowball method." Yep, that is what I was planning on typing.

It starts with "debt free" so a lot of people probably click on that. There are tons of apps that should be coming up for this search, but before this weekend it was 3. that app and 2 others that have all of those keywords he stuffed in his title. Now only his app shows up, as the other 2 apps were the keyword list along with having "Debt Snowball" in the title.

Surely having just 1 app come up in the search isn't the best user experience.