From what we can see, the number of downloads is now a more dominant factor in rank order. Searching for "wedding" a lot of PlayFirst games show up ahead of actual wedding apps because they cross-promote Wedding Dash. Meanwhile WeddingHappy, our wedding planning app, is down to number 74 and downloads have decreased 30%, even though we fare better with more specific search terms.

This makes it much more difficult for new entrants to get into the market without established apps to cross-promote them, and for small developers to stay afloat with a handful of niche apps.