I've always had an intense visceral distaste for referring to podcasts, videos, and long-form writing as "content," especially when creators use the term. No matter how well-meaning or neutral its usage might be, I always involuntarily picture an old-timey cartoon farmer dumping slop into a giant trough when I hear phrases like "bringing you better content" or "being an influencer producing the type of content you want to see." I think you've just helped me solve the puzzle — hopefully, this will help me shed my negative association with the term. Many actually respectable internet personalities I follow use it, and I don't like being "that guy."