Yeah, I think the hardware has improved so much that now the more complexe software can now be much more useful. This is what Apple has missed in my opinion; the iPhone is no longer a no-nonsense, simple as it gets, with a strict selection of features (both hardware and software) to meet a palatable price point, device that it once was. But then in comparaison to modern Android it feels like at the same time it is too complicated but also missing a lot of options/features/freedom.

Apple is working hard to add all kinds of "missing" features and complexity all over the place, all while raising the price of the device as much as possible. But in the end, what kind of client will be satisfied with this approach but noy with an Android? Not a whole lot I believe.