Re:Apple iPhone 16 Pro and iPhone 16 Pro Max
by kristianc on Tuesday September 10, 2024 @05:24PM
(#41505737)
> Imagine the effect of a TV spot touting a new OS feature on the new iPhone. Do I need the new phone to get that feature? As soon as you've asked the question, you're at the doorstep of "I wasn't thinking about it, but I will need to replace the battery soon ($$) and it's been getting slower …"
I’d say this works exactly once - Apple will get a one time hit out of customers upgrading to an AI enabled phone, which will have a SOC capable of running AI (customers don’t need to know what a SOC is).
For anything beyond that, the media will likely pick up that it’s not strictly necessary and you’ll already have pocketed a lot of the benefit from having your first AI integrated phone.
Imagine the effect of a TV spot touting a new OS feature on the new iPhone. Do I need the new phone to get that feature? As soon as you've asked the question, you're at the doorstep of "I wasn't thinking about it, but I will need to replace the battery soon ($$) and it's been getting slower …"
You may learn the feature is available in an OS update, but it's inconsequential: you've already rolled the idea of a new phone around and remember how nice it is to start fresh. This one may not get you, but next year's definitely will.
Some confusion around hardware -vs- software is key to draw people in.