Joking aside, I'm very curious how (or if) this gets implemented in a way that doesn't isn't suffocating.

I quite like AppleTV's content choices, but I am not looking forward to getting shilled on it. Again. In between the other spam that they don't block. Ahhhhhg!

("Get an Android?" Yeah, I hear you, I switch ecosystems in anger with every phone, which is why I am so keenly aware of how badly Apple's anti-spam sucks -- but also why I am not over the moon at the prospect of my next switch: I know where the Android skeletons are buried, although hope springs eternal.)