Revenue multiples are commonly used in valuing companies, particularly in industries where profitability is less predictable or where high growth is expected. However, I've seen different multiples applied across various sectors, and I'm curious about how others decide on the right multiple to use.

What are the key factors you consider when selecting a revenue multiple? How do industry trends, growth rates, and company-specific dynamics influence your decision? Are there any pitfalls or limitations you've encountered with this method? Would appreciate insights from investors, financial analysts, or anyone with experience in company valuation.