I Just Gave Up $4000 Per Month to Keep My Freedom of Speech

Re:I Just Gave Up $4000 Per Month to Keep My Freedom of Speech by phaus on Friday June 22, 2012 @02:46AM (#4145753)

I'm not disagreeing with your statement about credit card companies, but to me it is hilarious that American credit card companies and banks still honestly believe that the customers think of them as brands which represent the epitome of honesty, integrity, and family values.

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Re:I Just Gave Up $4000 Per Month to Keep My Freedom of Speech by zipdog on Friday June 22, 2012 @02:42PM (#4148112)

We know that, and they know that, but its still crucial to keep up the mechanisms of being honest,etc.

Consider the jewellery chain in the UK that sold cheap junk. Customers knew it, and the company knew, but everything was profitable until the CEO explicitly said the wares were junk. Then the sales went into free-fall.

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Re:I Just Gave Up $4000 Per Month to Keep My Freedom of Speech by sageikosa on Friday June 22, 2012 @09:58AM (#4146762)

I sort of view them like politicians: grab bags of stinky stuff, and some bits of professed policy which I might find useful in narrow contexts. In that regard, they can be value-ranked, and value-rankings within demographic groups can be brand managed.

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Re:I Just Gave Up $4000 Per Month to Keep My Freedom of Speech by sellsword on Friday June 22, 2012 @05:00PM (#4148775)

It's not necessarily that they believe that. It's that they desperately need their marketing material to represent that. Quite probably because they realize it's a potential weakness in their image.

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