Deployment is generally pretty easy, but there's still a lot of stuff an all-in-one cloud product could add:

  * Automatic Scaling
  * Additional processes like queue workers, crons, ...
  * Managing rollouts and rollbacks
  * Managed infra (database, cache, ...)
  * Multiple environments
  * Persistent storage
  * Backups
  * Monitoring and health checks
  * Logging and tracing
  * Software updates for the underlying server(s)
  * CDN
  * Failover and redundancy

Just to name a few.

Laravel Cloud is probably going to provide all of that out of the box. I think that could be attractive for a lot of people.