We initially targeted startups at the moment that they are moving from a 3rd party DBaaS to databases on their own cloud. However, we just realized this was super tough to time. We experimented a bit with enterprise actually too but many of them already have huge systems in place.

We are shifting our focus to SaaS developers. We know that often, thinking about data isolation is a factor on SaaS developers' minds. We want to build a platform where they can have an incredibly simple DX while also trusting that their customer data will be isolated.

We're still thinking about this a lot. We're using AWS Aurora currently which auto-scales compute and storage, and are looking into other options such as distributed databases (Cockroach, etc.) and Kubernetes operators.