If you look at the revelations from Zuckerberg‘s letter this week, you will see that they were not good faith recommendations. They were highly aggressive demands made in forceful ways. Remember, the administration that issued these demands is also in control of the agencies that regulate the same company. For example, the FTC, who could determine that the company is acting anti-competitively or whatever else. They are in a position of power above this company, and therefore, even if they had made the suggestion in a friendly way, it would still be from a position of power that could compel them.