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Re:Buy, Borrow, Die – Explained by fallingknife on Saturday August 31, 2024 @08:26PM (#41413112)
The point is that a public university doesn't gain anything from a good logo, so really anything over $0 is too much. And that $80K doesn't take into account the probably much larger expense of updating that logo throughout the university.
Re:Buy, Borrow, Die – Explained by jpfr on Saturday August 31, 2024 @11:44PM (#41414097)
Universities, cities, regions and countries do have PR departments.

Arguably the public image of a university is its most important asset. Because that attracts the best students, researchers and third party funding (public and private).