Might be a bit of a cultural difference though. I'm in the Netherlands. TV was never as expensive over here as in the US. We also got spoiled, I guess, because the hits from the US were also on TV over here but the smaller shows weren't, so we'd get the biggest shows from Fox, CBS and Comedy Central on the same channel in some cases. And from what I remember this was <$20 a month.

And when I canceled cable TV I decided to just go cold turkey and do without the occasional sporting event on live TV. So depending upon how you count I'm probably paying less than $50/month for all my video entertainment these days.

It is more of content owner trying to get what they can from different part of the world. There are places in third world where HBO would be $1 / month , same thing in US is like 15-20 dollars. Buyers/local networks can always say this is price local market can pay else they will pirate.