David Lowery (the former lead singer of Cracker [of "Low" fame from the early '90s] and Camper Van Beethoven [of "Take The Skinheads Bowling" fame from the '80s), the guy who wrote the page at the link you posted, took up this issue a few months ago to great effect, complete with numbers, and we kind of discussed it then a little:

http://news.ycombinator.com/item?id=3850935