"The speech is either wholly your speech or wholly someone else's. You can't have it both ways."
Either they get to act as a common carrier (telephone companies are not liable for what you say on a phone call because it is wholly your own speech and they are merely carrying it) or they act as a publisher (liable for everything said on their platforms because they are exercising editorial control via algorithm). If this ruling is upheld by the Supreme Court, then they will have to choose:
* Either claim the safe harbour protections afforded to common carriers and lose the ability to curate algorithmically
or
* Claim the free speech protections of the First Amendment but be liable for all content as it is their own speech.
If this goes through I don’t think it will be such a big boost for Google search as you suggest. For one thing, it has no effect on OpenAI and other LLM providers. That’s a real problem for Google, as I see a long term trend away from traditional search and towards LLMs for getting questions answered, especially among young people. Also note that YouTube is social media and features a curation algorithm to deliver personalized content feeds.
As for social media, I think we’re better off without it! There’s countless stories in the news about all the damage it’s causing to society. I don’t think we’ll be able to roll all that back but I hope we’ll be able to make things better.
This ruling is not a ban on algorithms, it's a ban on the vertical integration between search or recommendation and hosting that today makes it possible for search engines other than Google to see traffic.
If Google wants to preserve their safe harbour protections they'll need to roll back to a neutral algorithm that delivers the same results to everyone given an identical query. This won't be the end of the world for Google but it will produce lower quality results (at least in the eyes of normal users who aren't annoyed by the personalization). Lower quality results will further open the doors to LLMs as a competitor to search.
This whole case comes down to having your cake and eating it too. Newspapers don’t have that. They have free speech protections but they aren’t absolved of liability for what they publish. They aren’t protected under section 230.
If the ruling is upheld by SCOTUS, Google will have to choose: section 230 (and no editorial control) or first amendment plus liability for everything they publish on SERPs.
Automatic libel generators, on the other hand, are mych closer at hand. :p
Yes, it would be great if parents would, universally, parent better, but getting all of them (or a large enough portion of them for it to make a difference) to do so is essentially impossible.
I remember my mom being so mad about the curriculum in general that she ran for the school board and won. (I believe it was more of a math and science type thing. She was upset with how many coloring assignments I had. Frankly, I completely agreed with her then and I do now.)
I think we've reached the point now that there is more speech than any person can consume by a factor of a million. It now comes to down to picking what speech you want to hear. This is exactly what content algorithms are doing -> out of the millions of hours of speech produced in a day, it's giving you your 24 hours of it.
Saying "teach your kids critical thinking" is a solution but it's not the solution. At some point, you have to discover content out of those millions or hours a day. It's impossible to do yourself -- it's always going to be curated.
EDIT: To whomever downvoted this comment, you made my point. You should have replied instead.
Sorry. That's simply disingenuous.
Yes, children and especially teenagers do lots of things even though their parents try to prevent them from doing so. Even if children and teenagers still get them, we don't throw up our hands and sell them tobacco and alcohol anyway.