Re:Why Your McD's Burger Doesn't Look Like the One in the Ad
by AjithAntony on Wednesday June 20, 2012 @03:08PM
(#4138592)
She says the retail burger looks smaller because the bun collapsed from the moisture in the enclosed box. She also describes how they arrange the burger to "lean" in the photo, so that might add to the effect. Also the obvious reason would be the one burger was slapped together in 45sec vs. 4-5 hours of meticulous grooming: Selecting the loftiest bun, searing the edges to square up the perimeter of the patty before grilling, delicately balancing the layers on top of each other, etc...
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Re:Why Your McD's Burger Doesn't Look Like the One in the Ad
by waterlesscloud on Wednesday June 20, 2012 @03:19PM
(#4138648)
The perspective created by the arrangement of the buns is probably a big part of it.
I'm not actually sure the meat does look smaller if you lined up the photos to take the optical illusion out of it.
Re:Why Your McD's Burger Doesn't Look Like the One in the Ad
by commandar on Wednesday June 20, 2012 @06:44PM
(#4139563)
They do exactly that when they're showing the Photoshop workflow. The actual patty looks like it might be a hair thinner, but most of the difference is your perspective being thrown off by the collapsed bun and melted cheese from what I can see.