The friction might be beaten as part of a network effect. Onboard a large internet celebrity, create a payment platform that syncs to open markets, soomething like the ronin bridge, people's funds can then be used to pay to post on said celebrities forums, expand to other web content, not just for posts but for viewing, 402 replaces ads.

The psychology is already there, "all" that's required a snowball to start adoption in the online media space.