Re:BMW Overtakes Tesla in European EV Sales for First Time
by sangnoir on Friday August 23, 2024 @08:37PM
(#41334471)
Even if German cars don't last, when they roll off the assembly line, they don't have panel gaps and loose or missing parts.
There's also a difference in brand positioning. If I know nothing except the car one drives, driving a Tesla, BMW, Audi or Mercedes conjures up different stereotypes in my mind. Which manufacturer wpuld you associate with the following: a Senior VP at Goldman, a petrolhead who does occasional track days, a Bitcoin millionaire, a suburban mom, a FAANG L5 SWE in the SF Bay?
There's also a difference in brand positioning. If I know nothing except the car one drives, driving a Tesla, BMW, Audi or Mercedes conjures up different stereotypes in my mind. Which manufacturer wpuld you associate with the following: a Senior VP at Goldman, a petrolhead who does occasional track days, a Bitcoin millionaire, a suburban mom, a FAANG L5 SWE in the SF Bay?