I looked at their website and it seemed like it was the price of a modest car? (20,000 Euro).

Their regular watches start at around 2k, and custom watches at 7k. Which is a lot of money, but it's at the lower end for luxury watches.

And here’s me thinking I paid a lot for my watch which was around £400.

It’s funny how the word “luxury” and “expensive” means different things for different people.

If you look at https://www.watchrecon.com/ good get an idea what people spend on watches if they are into (collecting) watches

"Luxury" primarily means conspicuous consumption. You don't pay $20k because the watch is worth $20k - you pay $20k because being able to show other elite socialites that you paid $20k is worth $20k. Needless to say, the watchmakers make out like bandits.

I think it's "you pay 20k because you don't care how much you pay as long you get a good product, unless the cost is at least in hundred thousands." Elite showing off behaviour seems to be either about cool unusual things that others "couldnt do" or elite women dominating poor women.

You’re missing the point massively of both the authors decision and my comment too.

Why do you think luxury watches are fragile? Most of these watches are built to last decades and are easily repairable.

Materials used in more luxury watches tend to be more fragile than something you might use in a cheaper watch. ie a gold case is going to be more susceptible to scratches than a steel case, etc.

What's wrong with scratches? Even gold watches are not using soft gold... they are very durable. Stainless steel watches are pretty much bombproof. Also everything is typically replaceable/repairable (e.g. surface can be polished). After a service, it comes back looking like new.

I just don't want to baby it. My uncle has a Rolex, he wears it only on special occasions and sends it in for service every few years. Which is fine, he loves his watch, it's a point of pride for him to treat it with care, but that's not what I want from a watch. That's all. No disrespect to expensive watches, it's just not for me :-)

I want a watch that I can wear everywhere and anytime, bump against walls and stuff, and if it breaks, I don't feel bad.

I'd say that's how you're supposed to wear a watch, even a luxury watch. Babying it defeats the point completely. I wear my Rolex or Omega every day :). Scratches add character and history! I'll be giving my watches to my kids when I die, scratches and all.

Agreed entirely. My grandfather’s 5513 desk diver was passed down to me. It had scuffs and scratches and the lume had long since stopped glowing and turned to a mustard color.

And while I never planned to have any of that changed because I thought it added to the cool factor, the appraisal guaranteed that decision. I was recommended a local watchmaker who could service the movement only and ensure the seals were all intact. Or I could send it back to Rolex for servicing where they’d polish the case, relume the numbers, and swap the acrylic dome for sapphire - and by doing so chop ~50% off the value of the watch.

It turns out collectors love patinas and scratches and for a 60 year old watch to look its age.

Plenty of folks don’t want a scratched watch and I imagine it would devalue one on the secondary market.

It doesn't devalue much at all. In fact most Rolex bought 20 years ago are now worth 200-300% their purchase price, scratches and all. After a service, they look practically new as almost everything can be replaced/brought back to like-new quality (and gets replaced in a service).

This isn't like your expensive Apple item that becomes disposable/worthless after 4 years :).

The gold used in luxury watches is usually a lower-gold alloy than jewelry, 14 or 18 carat (example [1]) and thus have a hardness of anywhere from 85-165, or up to 230 if annealed [2], which is comparable, or harder than common stainless steels at 140-180[3].

[1]:https://www.rolex.com/watches/new-watches/sky-dweller [2]:https://24carat.co.uk/frame.php?url=hardnessofgoldalloys.htm... [3]:https://en.wikipedia.org/wiki/Vickers_hardness_test

A mechanical watch with its springs and gears may be more repairable than a digital watch with a circuit board, but I wouldn't consider the former to be "easily" repairable. Mechanical watch repair requires a lot of specialized tools and skills that a normal person, even one who is wealthy, is not going to have.

If you hire a repair shop to do it, expect your luxury watch to also cost luxury repair prices. The price has nowhere to go but up as I doubt there are a lot of people lining up for watchmaker's school.

When I got a passed-down luxury watch repaired at an authorized repair center, it costs more than the purchase price of all my other watches combined.

FWIW, I’ve worn my O&J every day for seven years, banged it against all sorts of things, and never had any issue (and mine is 42mm and silver, so both less durable than OP’s titanium and much larger and more likely to get banged on stuff). It’s really not a big concern.