Ask HN: my Mac app is part of a bundle What do I do now?
A few weeks ago, I read the Dropzone developer's account of their* day in the Two Dollar Tuesday deal ( http://aptonic.com/blog/my-sales-from-two-dollar-tuesday/), and it inspired my fiancée and I to try to get DragonDrop in, to.
The fun news: we're in today's bundle! http://twodollartues.com/deals/dragondrop/
But, so many questions! How do we promote it? How does the copy look on the TwoDollarTuesday web site? What do you gals & guys think? We're just stumbling around indie software publishing in the dark.
I'd love to hear what you think, and I'd be happy to answer any questions you have. Plus, if anyone is interested in stats, let me know — I'd be happy to publish results here once the promotion is over.
* Using the grammatically incorrect "their" in favour of randomly picking a gender pronoun, since I can't seem the find the author's name on the Aptonic Software web site.
Talk to Jane Austin, Samuel Taylor Coleridge, George Bernard Shaw, Lewis Carrol, The King James Bible, and Shakespeare if someone convinced you "They" isn't a valid singular pronoun for indeterminate sex. It is. Some stupid Latin-based grammar school teachers do not get to re-design our language by looking at Latin (where the odd anti-They crowd came from) and making us say He/She everywhere or sound like sexist assholes.
"They" is a valid third person singular, just like "you" is a valid second person singular.
Definitely take advantage of the mailing list if they give you access.
Copy looks great, and so does your app!
I'd promote it then in European business users forums, and to iOS developers, as both of those people use the app a lot.
A few reasons why you wouldn't necessarily do it every day:
At $1.99, he would have to sell more than twice as many copies as he is selling now to make the same revenue. Plus, he'd have more support requests to deal with. $1.99 may not be the optimal price point.
The reason to participate in any "bundle" like Two Dollar Tuesday:
- Mailing list: TDT has a mailing list of thousands of Mac users who've asked to receive the deals each Tuesday. We have a phenomenal open rate (last week was over 80%). MacUpdate, MacZot, etc., all have the same kind of thing going. Thousands of Mac users eager for discounted apps.
- Cross promotion. Someone looking for a discount on a different app might discover your app through TDT.
- The "limited-time effect" -- people are more likely to pay $1.99 for something if they know they only get one day to get it at that price. Were the price always at $1.99, you lose the sale/impulse buy effect.