Well, when certain users have behplden themselves and their creature comforts to the corporate teat, that is expected to happen. Somehow, I doubt most Youtubers actually have the chops to set up their own hosting/streaming operation, plus maintain relationships with advertisers who pay their bills.

Does it not make sense then, that when such people have their livelihood threatened by the Ur-Intetnet ethos, that they turn against it?

I don't condone or support it, but I can understand how the shift has happened.