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A comment on Google is a monopoly. Breakup may be coming; what comes after may not be better. Parent comment

Re:Google is a monopoly. Breakup may be coming; what comes a... by brookst on Thursday August 15, 2024 @10:32AM (#41256605)
Why wouldn’t Google search be viable if it could negotiate rates with multiple ad networks? IMO there would be more net revenue generated from competition in the ad space.
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Re:Google is a monopoly. Breakup may be coming; what comes a... by labcomputer on Thursday August 15, 2024 @12:31PM (#41257810)
1. Doesn’t that bring us back to a monopoly? One dominant seller of ad space with many buyers? Do we just recursively split out the ad sales and then ask search to sell ads?

2. Why is everyone here so convinced that ad rates will go up with this structure? Isn’t part of the reason for Google’s conviction that they are charging too much for ads?

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