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A comment on Google is a monopoly. Breakup may be coming; what comes after may not be better. Parent comment

Re:Google is a monopoly. Breakup may be coming; what comes a... by IX-103 on Thursday August 15, 2024 @09:53AM (#41256078)
Splitting ads and search is a nonstarter. Ads on the search page are very different from ads on other pages since search ads can leverage information retrieved during the search. Ads on other pages have to use contextual or remarketing signals, with much poorer results.
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Re:Google is a monopoly. Breakup may be coming; what comes a... by brookst on Thursday August 15, 2024 @10:33AM (#41256618)
I don’t think I follow. Whatever the technical integration between Google search and Google ads, why could it not be done with multiple, competing ad networks?
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