People don't really pay for print. Generally speaking, the fee that most print publications charge is more about qualifying their readers for advertisers (e.g. people who will pay money to read about X) than anything else.

See: http://www.nytimes.com/2010/05/16/magazine/16Journalism-t.ht...

"Advertising always accounted for the vast majority of the publishers’ revenues — with newspapers, 80 percent was the rule of thumb"