SponsorBlock – skip sponsor segments on YouTube

Re:SponsorBlock – skip sponsor segments on YouTube by iamacyborg on Wednesday August 14, 2024 @05:16AM (#41244185)

> From my ad industry insights, that's only partly true. What you mentioned last is called brand advertising IIRC, which is not conversion oriented, but aimed at exposing you to a brand (like, a car manufacturer) so that at some point _later_ in your life, you contribute to a decision to buy from them.

Top of funnel advertising is definitely conversion oriented, just on a longer timescale.

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Re:SponsorBlock – skip sponsor segments on YouTube by fhd2 on Wednesday August 14, 2024 @05:32AM (#41244270)

Fair, conversions are the ultimate goal. What I meant by conversion-oriented (possibly not the correct term) is ads where you measure their success based on sales, signups etc, as opposed to focusing on the number of impressions (views).

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