Compared to Vespa, we're much easier to get setup on. A big part of this is that we have real-time and batch connectors to all leading CDPs and data warehouses. E.g. if you're on Amplitude it takes < 10mins to stream data directly to Shaped and start seeing initial results.

Being quicker to setup, also means it's quicker to build and experiment with new use-cases. So you can start with a feed ranking use-case the first week and then move to an email recommendation use-case the next week.

In terms of actual performance and results, we've never gone head-to-head in an A/B test so i'm not sure the specifics there honestly!

Thanks, so it's connectors, nice differentiators. Seamless integrations are harder than it seems.