Well, what I had in mind by “certain” is probably really “not me”. I’m fully aware how easy it is to fall foul of the ad-friendly guidelines, and have had more than one video demonetised for “reasons” myself. I’m also very aware that tying one’s entire revenue to a single platform isn’t a good strategy in _any_ business, it’s not limited to YouTube (but I can see an argument for it being worse there specifically).

I really do recognise the issue, being in it myself. I do have patreon (and others) for other projects and it’s another revenue stream, which is great. But for my YouTube main channel I believe the content itself has value, and having to pour time and resources into building a value-add package devalues it - both in the immediate (since I would now have less time to devote to content creation) and longer term (since it makes it essentially a leader for my value add packages).

(Some larger creators I know do manage to carve out some revenue on patreon etc without any “perk package” but I think for that to work it becomes even more of a numbers game, and won’t help small creators just getting started. I’m also putting aside the recent announcements ref. The App Store etc since they’re not directly relevant here).

If you aren't able to get enough funding through Patreon, then it's simply because you haven't found a large enough or the right audience yet. It has nothing to do with value add. Not every viewer is going to subscribe to you on Patreon. Even the biggest channels I have subbed on Patreon have a fraction of their viewers on Patreon of what they have on YouTube, yet it's more than sufficient to fund an entire well-off lifestyle based on it.