I don't think I've experienced many quick dismissals. Here's some of the conversations around personal responsibility I've personally experienced:
- reduce reuse recycle (this was drilled into my head at a young age)
- plastic vs paper vs reusable supermarket bags (pretty trivial)
- plastic vs paper straws (infuriatingly banal)
- EVs vs ICE vehicles (currently the only viable options are luxury cars, cutting a whole segment of the population out of the market)
- reduce meat consumption (as unpopular as it is effective)
- do not have children (extreme, extremely polarizing)
- reduce air travel (easy in theory, I just really like travel)
I concede that both attributions (personal or corporate) might be handwavy. Let's continue to wave our hands in both directions not only in one, is all I want to say.
As for concrete proposals, I don‘t have any. I don’t think that there need to be universal prescriptions. if everybody takes a good look what he or she really needs for a fulfilled life and what in the end are luxuries. I honestly think that that is enough. But I think the responsibility to decide there is real even if it is in no way enforced. And it should not be easily dismissed.